The Gerbera Moment of Juultje van Boxtel
How nice it was to speak with Juultje van Boxtel! She is the collection designer for the floral department at Jumbo.
How nice it was to speak with Juultje van Boxtel! She is the collection designer for the floral department at Jumbo.
We had a conversation with Ferry Haring, Product Manager of Gerbera/Freesia at Royal FloraHolland.
We sat down with Henk de Mooij, Park Manager of Keukenhof, during the busiest period of the year. Because Keukenhof welcomes a large number of visitors again from March 21 to May 12. And this year with a special theme, as Keukenhof celebrates its 75th anniversary!
Gerbera fans attention! A unique opportunity to promote your gerbera moment on a digital advertising mast.
April is normally one of the most important times of the year for us as gerbera growers. This year April unfortunately is a very different month than we are used to because of the coronavirus. Brighten up has been the mission of Coloured by Gerbera for quite some time, but now more appropriate than ever before. However, April is still the month of the Gerbera. Therefore, we won't stop spreading some happiness.
April is month of the gerbera and today we introduce our gerbera campaign 'Get the Feeling'. Gerbera is a flower that excels in diversity and colour, making almost anything possible. Each and every emotion you wish to share, say it with the gerbera. The aim of the campaign is to bring the diversity of gerbera to the attention of wholesalers and florists in Germany and the Netherlands. The campaign will take place from 1 to 14 April 2019.
Tuesday the 2nd of October the Pyramide event ‘Out of the Box’ took place at the Floral Shopping Centre located at the grounds of FloraHolland. It’s an event designed for florists to get informed, inspired and to get into contact with different growers and breeders. The gerbera was greatly represented at this event. Of course, Coloured by Gerbera was present to get into personal contact with the florists that attended the event.
B(l)ooming news! The new gerbera assortment is now available with 95 new varieties, both mini's, large-flowered and specialties. We'd like to inform you about our novelties and the new assortment poster.
Recently the fourth edition of the Italian event Spritz & Flowers took place. The annual party in the birthplace of the popular drink Aperol Spritz: Jesolo. The aim of the event is to bring consumers to the attention of the drink.
What's the first thing that pops into your mind when you think about summer? Enjoying sunny days at the beach, having a picnic in the park, travelling to sunny destinations. Flowers have the power to deliver this summer feeling, especially the colourful gerbera. Therefore we've created a new inspiration magazine.
During the Flowershow at Keukenhof our growers presented their gerberas. Leading flower arrangers from Heleen Valstar BV created a unique show at the Orange Nassau Pavilion with our colourful gerberas.
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